Lamborghini is set to unveil its latest offering, the Urus SE, at the Auto China Beijing 2024 motor show. The first luxury super SUV to feature a PHEV (Plug-in Hybrid Electric Vehicle) powertrain, the Urus SE boasts a new design, optimized aerodynamics, cutting-edge onboard technologies and a hybrid powertrain that delivers an impressive 800 CV output. This new model sets a new benchmark in the segment for comfort, performance, efficiency, emissions and driving pleasure.
In addition to the Urus SE, Lamborghini is also showcasing the Revuelto – the first super sports V12 hybrid HPEV (High Performance Electrified Vehicle) – at the Auto China Beijing show. The Huracán Tecnica, a rear-wheel drive super sports car powered by a V10 engine, is also on display in the Ad Personam room.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini expressed his excitement about presenting these latest achievements at such an important event in the automotive industry. Winkelmann reflected on Lamborghini’s history in Beijing, mentioning that twelve years ago he presented the Urus concept car at the same event which ultimately led to the creation of a new segment of super sports SUVs. The Urus has since become one of Lamborghini’s most successful models serving as their third pillar in their lineup. Winkelmann emphasized that this represents the next chapter in Lamborghini’s success story and marks a significant step towards their electrification plan called ‘Direzione Cor Tauri’.
