DJ Gibson, a fitness coach in New York City, specializes in personalized training using calisthenics and kettlebells. With a background in rehabilitation settings, he has become known as a mobility specialist. As his business grows, Gibson is looking to expand online and protect it with the right insurance policies.
During a conversation with Pete Hill, vice president of product at The Hartford, a small business insurance company, Gibson learns about the importance of liability policies for his business. Hill emphasizes the need for safety and privacy for clients when training in different private gyms. Gibson must understand what he is liable for and what the gym owner is responsible for in each situation.
As Gibson explores the possibility of moving his business online, Hill provides valuable insights on promoting his services effectively and managing privacy risks. With the support of The Hartford’s expertise and resources like their Small Business Playbook, Gibson can grow his business successfully while staying protected from potential risks.
