May 5, 2024 11:05 pm
Volkswagen aims to impress customers in China with new design, innovative technologies, and rapid development

In a bid to expand its electric vehicle (EV) offerings in China, Volkswagen is launching the new ID.UX sub-brand. The brand-specific features include a modern exterior design and a driver-centric interior with a new display and operating concept (HMI) aimed at young customers. By the end of the year, the number of employees at the R&D site in Anhui is expected to reach 3,000 experts, as Volkswagen strengthens its production, development, procurement, and battery production capabilities in the country.

To foster innovation, Volkswagen is bolstering its local development ecosystem in China by increasing localization efforts to reduce development cycles significantly. Chinese partners like XPENG, Horizon Robotics, and Thundersoft will be involved in the development process early on. Volkswagen plans to launch two new mid-class vehicles with XPENG by 2026.

The employees at the joint ventures CARIZON with Horizon Robotics and CARThunder with Thundersoft are working on developing innovative systems for autonomous driving, infotainment, and connectivity. These partnerships aim to enhance Volkswagen’s offerings in China and cater to the evolving needs of customers in the region.

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