Alexis Bernard has been appointed as senior director of business development at Genumark (asi/204588). With nearly 15 years of experience in marketing and business development, Bernard will be based in New York City and will focus on driving revenue growth and cultivating client relationships.
Bernard expressed her excitement about joining Genumark, highlighting the company’s mission, style, and go-to-market strategy that align with her personal values and professional goals. She praised the company’s sales roster and expressed eagerness to work with some of the industry’s best talent.
Before joining Genumark, Bernard was a senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience working at Axis Promotions, now part of HALO Branded Solutions, and Fingerprint Promotions.
Mitch Freed, CEO of Genumark, welcomed Bernard to the team, emphasizing her dynamic approach and expertise in marketing and business development. He sees her leadership as vital for the company’s expansion into the U.S. market and is confident in her ability to elevate the brand and deliver value to clients.
Bernard’s appointment is part of Genumark’s strategy to grow its presence in the U.S. market. The company has recently added Mandi Rudd as director of new markets and Johanna Gottlieb as vice president of business development to its team. With these appointments, Genumark aims to expand its reach across different regions and markets while maintaining its commitment to delivering exceptional customer service.
