In an effort to enhance its viewers’ shopping experience, TelevisaUnivision has partnered with Shopsense AI. The collaboration will integrate Shopsense AI’s retail platform into events such as the Latin American Music Awards, which will be broadcast live on Univision, UNIMÁS, Galavision, and ViX. During the upcoming awards ceremony, TelevisaUnivision will prompt viewers to explore a curated collection of products related to the celebrities featured in the program.
Donna Speciale, the president of U.S. advertising sales and marketing at TelevisaUnivision expressed excitement about the partnership with Shopsense AI. She stated that it will enhance the audience’s viewing experience and create engaging opportunities. This collaboration aims to seamlessly integrate retail options into the content, allowing partners to connect with consumers in meaningful ways.
Shoppable TV has become a trend among television networks, including NBCUniversal, AMC Networks, and Paramount Global. Featuring QR codes and dedicated URLs, Shopsense directs viewers to show-specific digital stores where they can purchase products featured in the content. TelevisaUnivision and Shopsense will offer four curated collections showcasing fashion trends, awards program aesthetics, regional Mexican and urban music styles, and opportunities to dress like favorite artists at affordable prices.
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