Songs, Art, and AI: UMG and TikTok’s Groundbreaking Agreement for Music Licensing and Promotion

Universal Music Group (UMG) and TikTok have reached a new agreement that will once again allow users of the social network to use songs from artists such as Taylor Swift and Bad Bunny in their videos. This collaboration was halted at the end of January, but has now been revived with a focus on the importance of music, human art, and the well-being of the creative community.

The licensing agreement signed by both parties will bring back UMG artists’ songs, composers, and labels to TikTok. Users will soon have access to the UMG song catalog featuring popular artists such as Taylor Swift, Harry Styles, Bad Bunny, Ariana Grande, and Drake. The agreement also includes new monetization options for artists, analysis tools, and integrated sales capabilities to help expand their global fan bases through the reach of the video platform.

In addition to the new forms of monetization, protections have been put in place to safeguard the interests of artists and composers in the face of AI developments in the music industry. TikTok has committed to removing any unauthorized AI-generated music from its platform as part of this agreement.

Both TikTok and UMG are excited about making the songs available to users on the social network in the near future. The collaboration aims to support and promote