New World Foods, a subsidiary of Valeo Foods Group, has recently launched SIDES, the first product resulting from a collaboration with popular YouTube group, the Sidemen. These high-protein, low-calorie meat snacks are available in three delicious flavors: Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. The SIDES range is inspired by the growing popularity of the Sidemen’s chicken shops across the UK.
The SIDES snack line is an extension of New World Food’s successful Wild West Steak Strip ambient range combined with the massive appeal of the Sidemen. These meat snacks offer a healthier alternative to traditional high-calorie, high-sugar snacking options. James Newitt, CEO of New World Foods expressed his excitement for this launch and shared his anticipation for consumer response.
As YouTube supergroup with over 150 million subscribers, the Sidemen have been expanding their presence in the FMCG space in recent months. The SIDES healthy snacking products are a key component of their global growth strategy. Ethan ‘Behzinga’ Payne from the Sidemen is thrilled about bringing these products to retail stores across the UK and making them more accessible to a wider audience.
Robin Mehta, CEO of SIDES shared that this collaboration between the Sidemen’s signature sauces and Wild West Brand from New World Foods resulted in a meat snack range that delivers unmatched flavor and quality. The team is excited about potential growth opportunities both domestically and internationally with these innovative products on offer.
