As Seed World editors, we are excited about the recent changes to our brand. Aimee Nelson, editor of Seed World U.S., expressed her optimism about the unification of all brands under the Seed World name. This move will increase recognition and credibility among readers by creating a cohesive connection between them and our editors. We can now approach agricultural issues from a global perspective, allowing us to share various perspectives with our audience.
Marc Zienkiewicz, senior editor of Seed World Canada, also saw the benefits of this change. He noted that having everything under one brand allows for a global feel, with easy access to information across countries and continents. Marcel Bruins, editorial director of Seed World Europe, expressed his excitement over the unification of all brands under one umbrella.
Elena Mansur O’Dowd, associate editor of Seed World LATAM, emphasized the interconnectedness of the agricultural world and the importance of all stakeholders feeling involved. She highlighted how different perspectives must be shared in a world where the Northern and Southern Hemispheres are so interconnected.
Madeleine Baerg, director of content, stressed the importance of engaging with our audience and delivering content that is relevant and accessible to readers from different regions. She emphasized a local, regional, and global perspective.
Overall, we believe that these changes will bring more recognition and credibility to our brand while creating a sense of community within our family. We look forward to continuing to share valuable information with our readers from around the world.
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