Georgia-Pacific, a well-known manufacturer of paper goods products and the parent company to popular brands such as Quilted Northern, Brawny, Dixie, and Vanity Fair, is leveraging the power of generative AI in its manufacturing decision-making processes. By utilizing advanced analytics and intelligent decision management tools, the company can determine the best course of action within its operations at a much faster rate.
Roshan Shah, the vice president of collaboration and support center at Georgia-Pacific, spoke about how SAS’s technology has been crucial in helping them make informed decisions in real-time. Through this partnership, Georgia-Pacific now has access to a range of AI and ML-powered tools for qualitative decisioning flow, data anonymization and encryption, natural language processing, and data governance.
As consumer goods companies continue to recognize the benefits of predictive decision making powered by AI, it’s clear that Georgia-Pacific is leading the way in adopting these technologies. A recent report from Relex found that 27% of surveyed CPG and retail respondents highlighted challenges with slow and misaligned planning cycles while 79% emphasized the importance of day-level planning in accurately forecasting and responding to consumer demands. This underscores the growing need for advanced technologies to drive more efficient and effective decision making processes in the manufacturing industry.
Overall, Georgia-Pacific’s adoption of generative AI is an exciting development that will no doubt have a positive impact on their manufacturing operations. As they continue to invest in cutting edge technology solutions like SAS’, we can expect to see even more improvements in their efficiency and productivity in years to come.
