These picturesque villages in Italy are a major tourist-cultural attraction, drawing in around 9 million visitors annually and contributing over 5 billion euros to the Italian economy. In 2022, over 8.8 million visitors went to these villages, resulting in approximately 21.5 million overnight stays. About 37% of visitors are international, while 32% are day visitors.
According to a Deloitte study, direct spending from tourists in these villages is estimated at 4.6 billion euros, with an additional 9 billion euros of indirect and induced spending, totaling 13.8 billion euros generated in Italy. This accounts for approximately 5 billion euros of GDP, which is 0.3% of Italian GDP.
The tourism industry supports over 90,000 employed people and has a positive impact on tax revenues at a national level, with more than 2.3 billion euros including approximately
