Companies often draw inspiration from current events and real-life situations for their advertising and marketing campaigns. One such example is Arcor’s “we are not in campaign, we are in Campagnola” campaign, which used iconic phrases from Argentine presidents to promote its canned brand. Other companies have also leveraged current events, such as using the phrase “stockeate” during a government change to allude to an upcoming devaluation and price increase.
In recent news, Newsan launched a promotion for its Philco brand that offers a free blender with the purchase of a chainsaw. The campaign references President Javier Milei and his cost-cutting measures, symbolizing cuts in expenses amid rising inflation and devaluation. The promotion lasts for four days or until the limited stock of 20 chainsaws is exhausted, highlighting the challenges faced by consumers. This strategy aligns with Milei’s cost-cutting measures and showcases Newsan’s innovative approach to marketing in real-time.
