La Gringuita cookies are now available in the frozen food section of Whole Foods stores in South Florida, including Palm Beach, Broward, Miami-Dade, Collier, and Lee counties. This update comes from Caroline McGinley, the founder and CEO of La Gringuita cookies. We last featured her 18 months ago during our “Shining A Light” segment on “Dessert Wars.”
Starting with making cookies for her roommates in Uruguay, Caroline’s business began in her studio apartment and eventually expanded through social media. Her quarter-pound stuffed cookies caught Whole Foods’ attention as they are a unique offering not commonly found in supermarkets. Though bake-from-frozen cookies were not her invention, her brand was selected to participate in Whole Foods’ Local & Emerging Accelerator Program (LEAP) after thousands of applications.
During the pandemic, Caroline relocated to South Florida and began selling her cookies online and at local green markets. Each package contains frozen dough balls that can make four quarter-pound stuffed cookies. La Gringuita offers seasonal flavors alongside four mainstays: Brown Buttah, Chocolate Souffle, El Churro, and The Jammy. Caroline’s journey is certainly a sweet recipe for success.
If you have a suggestion for our next “Shining A Light” segment or something you’re proud of in your community, email us at tawalker@wptv.com.
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