Apple recently released a promotional video for their new iPad Pro, but the ad has sparked concerns among viewers. The video shows various artistic tools such as paint cans, a piano, a trumpet, and books being crushed by a hydraulic press, only to be replaced by the ultrathin iPad Pro. While the ad is meant to showcase the iPad as a great tool for creatives, it struck a raw nerve with many people.
The rise of artificial intelligence (AI) has heightened anxiety about its potential impact on human creativity. Artists, photographers, musicians, and writers are already seeing AI mimic their work, posing a threat to their livelihoods. The public is also uneasy about the idea of soulless computer-generated music or visuals becoming more prominent.
The online reactions to the ad were not what Apple expected. Many people criticized the company for overlooking concerns about AI replacing human creativity. While the new iPad Pro boasts impressive features like an ultra-thin design, a powerful chip, and an OLED screen, the video’s portrayal of crushing traditional artistic tools has left many feeling uneasy about the future of creativity.
Apple’s iconic advertising campaigns like “1984” hammer ad and dancing silhouettes for iPod have set high expectations for their ads. However, this latest iPad Pro ad may have missed the mark by raising concerns about AI’s role in creativity rather than focusing on its advanced features.
