Zalando has taken steps to promote disability in the fashion industry by launching a range of clothing specifically designed for people with reduced mobility or other disabilities in October 2022. With its presence in 26 European markets, the platform aims to fill a void that major ready-to-wear brands have neglected.
According to Jemma Garner, head of diversity and inclusion at Zalando, there are currently 130 million Europeans with severe disabilities who are underrepresented as consumers. By offering an inclusive range of clothing, Zalando hopes to break down barriers and create a more diverse and inclusive fashion industry.
In addition to their efforts in fashion, Zalando is also focusing on expanding their product offerings for automobiles. They now provide accessories such as car seat protectors, phone holders, and other auto accessories. This shows their commitment to catering to the needs and preferences of diverse communities across multiple areas of life.
Overall, Zalando’s dedication to raising awareness of disability in the fashion world and their focus on inclusivity both within fashion and automotive accessories demonstrate their commitment to serving a wide range of customers and making their platform accessible and inclusive for all.
