May 5, 2024 6:07 pm
YouTube places its bets on recommendations and archives for the future of podcasts

In a bid to enhance its podcast offerings, Google has announced that it will discontinue its dedicated service Google Podcasts in the United States on June 2, with plans to cease international operations on the same date. The platform now supports subscribing to podcasts via RSS, private RSS feeds in the library, and improved listening experiences on Android Auto.

In response to this announcement, YouTube Music has redesigned its algorithms to offer seamless content discovery for both creators and listeners, with a focus on visual storytelling. The platform emphasizes the importance of visuals in podcasting, enhancing traditional audio consumption with creative visuals that complement the content.

As part of this effort, YouTube Music is exploring the use of artificial intelligence for creating background visuals for podcasts. While this concept is still under consideration, the focus remains on improving the recommendation system and leveraging the extensive YouTube back catalog to provide users and creators with access to new and old content.

With these enhancements, Google aims to make YouTube Music a preferred destination for podcast creators and listeners alike. By offering a seamless experience that combines audio and visual storytelling, YouTube Music hopes to become the definitive destination for podcasting enthusiasts around the world.

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