May 19, 2024 4:17 pm
Is Taylor Swift still leading the experience economy?

Vivid Seats (SEAT) recently reported its first quarter earnings, revealing an impressive 18% increase in revenue compared to the previous year. This growth was primarily driven by strong ticket sales for live entertainment events.

CEO Stan Chia of Vivid Seats discusses the consumer demand for live entertainment, particularly in light of Taylor Swift’s ongoing tour. According to Chia, this demand reflects the overall strength of the live entertainment industry. He notes that fans consistently prioritize attending live events over other discretionary spending categories.

On the supply side, sports teams and artists are capitalizing on this demand by going on tour and engaging with fans in a way that resonates with them. Chia believes that this trend will continue as more people seek out unique and memorable experiences.

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