TransUnion’s Data-Driven Strategy: Harnessing 50 Petabytes for Advanced Analytics and Generative AI Applications

TransUnion’s strategy is centered on the vast amount of data the company has collected through the acquisition of over 25 companies over many years. This data is currently being integrated onto a comprehensive platform that provides a range of data services, including data ingestion, data management, data governance, and data security.

OneTru, the platform being developed, will allow TransUnion and its clients to access the company’s extensive consumer data to support advanced analytics, machine learning models, and generative AI applications. This initiative is being led by Achanta, who has held similar positions at Neustar and Walmart.

The migration of TransUnion to AWS, known as “Project Rise,” is expected to be completed by the end of the year. This transition has enabled TransUnion to establish a multicloud infrastructure that also supports Google Cloud Platform. However, the main focus of their technology modernization efforts is on OneTru and its 50 petabytes of data that have been accumulated over many years.