The Brainerd Lakes Home Show & Expo took place this past weekend at the Essentia Health Sports Center, where over 160 businesses and non-profit organizations from the region showcased their products and services. Many companies used this opportunity to meet new customers and establish relationships with potential clients.
One of the companies present at the event was Setri Barrel Saunas, whose Foreman, Ryan Fuhr, expressed how beneficial it was to meet customers in person and explain their business. Building relationships with customers is crucial for small businesses, and events like these allow them to share their entire business story with the community.
Mike Kuck, the Owner of Schroeder’s Home Services, highlighted the importance of connecting with people in the community at trade shows. He emphasized the value of being able to tailor options to individuals, as opposed to one-size-fits-all solutions offered by larger stores. Trade shows also provide an opportunity for small business owners to network and collaborate with each other.
While the Brainerd Lakes Home Show may not be as large as trade shows in places like Las Vegas, it offers a sense of community and connection that is unique to the area. Kuck mentioned that the event brings together consumers, business owners, and the community in a welcoming and fun environment, especially during the end of March when there may not be many other events happening.
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