In an effort to win over movie studios, OpenAI CEO Sam Altman has unveiled a new video-generating tool called Sora. The tool, which is not yet available to the public, creates realistic videos based on user prompts. During meetings with executives from Paramount, Universal, and Warner Bros Discovery, Altman and OpenAI’s COO, Brad Lightcap, presented Sora and asked for assistance in rolling out the tool. While some studios expressed interest in utilizing Sora in their production process, no formal agreements were made.
Following concerns from the industry about the potential impact of AI on the movie business, Altman is now in discussions with Hollywood executives to assure them that Sora will not destroy the industry. This move comes after disruptions caused by major strikes from actors and writers against studios last year.
Sora recently released third-party videos showcasing its capabilities, including flying pigs and an underwater fashion show. Other competitors are also working on similar text-to-video tools such as Runway, Emu Video, and Lumiere by Google and Meta.
OpenAI has a global deal with Axel Springer to train its models on its media brands’ reporting. This partnership ensures further advancements in AI technology for the media industry. With this new tool, Altman hopes to revolutionize how movies are made and bring more efficiency to the production process.
