LinkedIn is introducing a new AI-powered upgrade for its paid small and medium-sized business accounts to drive revenue and increase engagement. The Microsoft-owned platform will soon release a premium membership called LinkedIn Premium Company Page, with pricing expected to be around $99 per month. This premium subscription will include generative AI to help account holders create new content that engages audiences.
A new LinkedIn support page confirms the launch of the new SMB tier, which offers AI-powered post writing assistance to optimize content and enhance drafts. Other features include a call-to-action button displayed at the top of the page, customer testimonials, and tools to engage with audiences. The LinkedIn Premium Company Page will also feature a logo displayed on the company page.
According to a LinkedIn spokesperson, the new offering is designed to help small-to-medium businesses attract customers, build credibility, and stand out in their audience. With Microsoft’s investment in OpenAI, LinkedIn has been receiving frequent AI enhancements to differentiate itself from other social media platforms. The company aims to compete with platforms like X as it transitions to offer recruitment tools.
These changes are part of LinkedIn’s ongoing efforts to enhance the customer experience and help businesses achieve their goals with these new AI-powered upgrades. As social media platforms continue to evolve, it’s crucial for companies like LinkedIn to stay competitive by providing innovative solutions that meet the needs of their customers.
