Comcast Technology Solutions (CTS) and Little Black Book (LBB) have joined forces to continue their ‘Content That Connects’ series with a new season. This season will feature virtual panel discussions with industry leaders in advertising and marketing. Matt Cooper, CEO of Little Black Book, is excited about taking their partnership to new heights this season, including the live panel at the LBB & Friends Beach in Cannes.
The upcoming panels will focus on topics such as purpose-marketing, in-housing strategies, and sustainability in production. Chief technology officers, chief marketing officers, heads of production, and brand marketers from leading companies will be featured, showcasing their impact on the advertising industry. Simon Morris, head of strategic partnerships and business development at AdFusion™, is thrilled to be exploring the minds shaping the advertising landscape with LBB.
The aim of this series is to highlight how industry leaders are driving change in advertising, not just responding to it. The conversations will unveil strategies and ethics that are likely to define the future of brand storytelling. The first episode of the season will launch soon.
