The Red Bull Formula One team is partnering with EA Sports for the 2024 season, in a promotional agreement that has the team leading up to the release of the F1 24 video game. Additionally, Max Verstappen will once again collaborate with the developer.
Given Verstappen’s background in gaming and owning his own esports outfit, Team Redline, it makes sense for EA Sports to expand their partnership from a personal endorsement deal to one that involves the broader Red Bull team. This year, Verstappen will display EA branding on his helmets and there will be F1-inspired helmet designs at select Grands Prix.
Christian Horner, Red Bull Racing’s chief executive and team principal, expressed excitement about this collaboration with EA Sports. According to him, EA is synonymous with sports and entertainment and they are thrilled to have them as a team partner. With F1 seeing significant growth and engaging new audiences worldwide, gaming is becoming increasingly important for fans to interact with racing and Red Bull Racing.
Looking ahead to the Formula One calendar, the Chinese Grand Prix takes place at the Shanghai International Circuit from April 19th to 21stth of April, marking the first race in China since 2019. Additionally, the BlackBook Motorsport Forum will be held in London this April for its 10th anniversary edition, focusing on the progression of motorsport and emerging trends shaping the industry in the next decade.
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