At the recent SVG Digital Engagement Forum in NYC, Allison Loucks, Director of Business Development & Innovation at ESPN, delivered a keynote address. ESPN is well-known as the Worldwide Leader in Sports and is constantly working to improve the fan experience by offering innovative ways for viewers to consume live sports.
One of the key aspects of ESPN’s success is their analytics team, which is dedicated to finding new and creative ways to present live sports content to viewers. During her speech, Loucks discussed how analytics play a crucial role in shaping viewer experiences across multiple platforms such as television, mobile apps, social media, and even betting. By leveraging data and analytics, ESPN is able to deliver content that resonates with its audience and enhances their overall experience.
To learn more about the insights shared by Loucks and other industry experts at the 2024 SVG Digital Engagement Forum, visit SVG’s YouTube channel. Stay up-to-date on the latest trends and innovations in sports media and engagement by watching interviews and panel discussions from industry leaders like Loucks.
