Instagram Boosts Original Content from Small Creators with New Recommendation System Update

Instagram has recently updated its content recommendation system in order to increase the distribution of original content from small creators. The company has decided to remove content shared by aggregators, which are accounts that repost original content from other creators without adding value. Instead, the algorithm will prioritize showing original content, especially from small accounts, to increase visibility. This change will be accompanied by tags that identify republished content and link to the original source.

The new recommendation algorithm will also exclude accounts that repeatedly share memes and repost content without adding their own contributions. This change will also apply to accounts that repost content more than ten times in the last 30 days without improvement. However, accounts licensed to share content from other creators will be exempt from this limitation.

In addition, Instagram has implemented a new classification system for reel recommendations. Instead of relying solely on user engagement, the system will expand distribution to different audiences starting with a small sample. The best performing videos will then be shown to a wider audience.

These changes were announced by Instagram as an effort to support original content and give more visibility to small creators. While they have not been implemented yet, they are expected to have a positive impact on the platform’s users and their creativity.