IKEA has unveiled its new Brännboll collection, specifically designed for gamers and those who share their living spaces with them. This line of 20 items aims to create a comfortable and immersive gaming environment that seamlessly blends into the home decor when not in use. With a global community of 3.3 billion gamers, gaming has become one of the most popular hobbies worldwide.
Following the success of their mobile gaming collaboration with Republic of Gamers in 2021, IKEA is now launching the Brännboll collection with stylish and functional solutions for gamers. The range, available in September 2024 in all IKEA stores, includes a variety of furniture, storage solutions, and accessories that are multifunctional and adaptable to different spaces.
Philip Dilé, a product design developer at IKEA, highlights the collection’s goal of creating spaces that accommodate gaming, daily life, and everything in between. The collection aims to encourage friends and families to connect and have shared gaming experiences.
Seating is the focal point of the Brännboll collection, featuring ergonomic chairs designed to support various postures and play scenarios. The collection also includes a gaming station with a folding table, integrated PC storage, cable management, and the ability to transform into a storage unit. Various storage solutions such as wall-mounted wardrobes, coffee tables on wheels, and a multifunctional basket add to the versatility of the collection. Accessories and decorative elements like mouse pads, carpets
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