Gina Siebel, a huge Royals fan, is excited to see the team open its doors at Kauffman Stadium on Thursday. This time of year holds special significance for her, as it was during the 2015 season that inspired her to start her own T-shirt design business.
Siebel and her husband have always enjoyed watching games together, especially during the memorable 2014 World Series run. In the spring of 2015, after the team had proven its “swagger,” Siebel designed a T-shirt featuring the word “Swagger” with a “W” designed like the Royals crown logo. The shirt was an instant hit and sparked her business growth.
Today, KC Swagger has evolved into a fully established and women-owned-and-operated warehouse in Lee’s Summit. They print merchandise for local schools, club sports, and professional teams of all ages. As the new baseball season approaches, they are getting ready to sell new Royals gear in anticipation of their fans’ love for the team. They have also produced successful designs for other teams such as the Chiefs and KC Current by taking inspiration from various sources such as Taylor Swift and Travis Kelce.
Despite their growth and success, KC Swagger remains rooted in their love for Kansas City Royals and their role in Siebel’s entrepreneurial journey. She credits the team with instilling confidence in her to start her business and emphasizes that win or lose, their love for the team will always remain strong. With new additions to the team and exciting prospects on the horizon, they are eager to see where this season will take them while continuing to create unique designs that resonate with their customers.
In summary: Gina Siebel opens up about how watching Kansas City Royals games has inspired her entrepreneurial journey since 2015 when she started a T-shirt design business called KC Swagger. Today, she runs a fully established women-owned-and-operated warehouse that prints merchandise for local schools, club sports
