Financial institutions in the USA are attracted to the approval of Bitcoin funds as it has led to an influx of new capital into the cryptocurrency market. On the other hand, regulation by the EU Commission has made cryptocurrencies more interesting for new investor groups in Europe. This regulatory clarity is giving banks confidence in dealing with cryptocurrency assets and opening up opportunities to attract new customer groups.
Financial institutions can now easily invest in cryptocurrencies through apps offered by companies like Bitpanda, a leading cryptocurrency platform that offers its investment infrastructure to financial institutions through its subsidiary Bitcoin Technology Solutions. Collaborations with banks like N26, RLB NÖ-Wien, and Landesbank Baden-Württemberg (LBBW) in Germany demonstrate the growing interest in cryptocurrency investments among both private and corporate customers. Bitpanda currently has 4.5 million users on its platform and sees potential for reaching 20 million new customers through bank partnerships across Europe.
Despite recent volatility in the cryptocurrency market, there has been a resurgence in interest from private investors due to recent price increases. Surveys show that around 10% of the Austrian population invests in cryptocurrencies, with customers spanning all age groups. Looking ahead, Bitpanda’s managing director Lukas Enzersdorfer-Konrad expects significant growth in the cryptocurrency investment sector this year, with major banks also exploring opportunities in this space. The company is optimistic about its future prospects and aims to capitalize on increasing interest among individual and institutional investors.
