Introduced in 2005, Suntory -196℃ is a popular alcoholic beverage that captures the full flavor of fresh fruits through Suntory’s technology. Its refreshing taste has made it a favorite among consumers. To further explore the secrets behind this unique drink, Suntory created a “Black Technology Laboratory” on Douyin, specifically designed to appeal to a younger audience.
The production process of the signature “-196℃ method” begins with the rapid freezing of fruits in liquid nitrogen at -196℃ to preserve their flavor. The frozen fruits are then crushed and soaked in alcohol, resulting in the bold fruity essence that characterizes Suntory -196℃. This unique process has allowed Suntory to achieve amazing feats such as freezing ramen, crushing durian, and freezing bubbles.
Suntory’s innovative approach to craftsmanship has resulted in a range of unique flavors that bring creative inspiration and delight to consumers’ lives. With over 3 million views and 5500 likes, the -196℃ Black Technology Laboratory showcases the brand’s commitment to pushing boundaries and exploring new possibilities with their products.
