Nouria Energy, a company based in Worcester, Mass., is working to become more data-driven. However, the company faces challenges in understanding how to effectively use the data. The biggest obstacle to data awareness is cultural, as employees have not been accustomed to interpreting data before. New emphasized the importance of knowing how to utilize data effectively to avoid wasting resources.
New also highlighted various technologies on the Conexxus 2023 Road Trip that caught his attention, including artificial intelligence, computer vision, consumer and retail media networks, and electric vehicles. Nouria Energy is exploring alternative POS systems and considering cloud-based solutions to overcome the time constraints for new features. However, New voiced concerns about the lack of control over security with cloud-based solutions.
As the company’s marketing team seeks more data to engage with younger consumers, New pointed out the increased risk associated with collecting and protecting data. The 2024 Conexxus Annual Conference is scheduled for April 28 through May 2 at Live! By Loews Arlington. The 2025 conference will take place in Tucson, Ariz., at the end of January next year.
