April 23, 2024 1:34 pm
Yahoo acquires Artifact technology, plans to integrate it into Yahoo News

Yahoo has recently acquired Artifact, a news app developed by the founders of Instagram, Kevin Systrom and Mike Krieger. The app uses AI technology to personalize content for users based on their activity and preferences. Initially, the founders had announced the closure of the app due to market opportunities, but they have now decided to keep it running with the help of Yahoo.

The acquisition means that Artifact will no longer operate independently and its personalization technology will be integrated into Yahoo services like Yahoo News. This will result in a more personalized experience for users when using Yahoo services in the coming months.

The trend of incorporating AI and personalization technology into various platforms is growing, and this acquisition demonstrates this trend. By integrating Artifact’s personalization technology into its services, Yahoo aims to enhance user experience and engagement on its platform.

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