December 1, 2023 11:07 am

Last week, Pure South Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru won both the best grass-fed steak and the best ribeye steak at the World Steak Challenge in London.

Shane Kingston, general manager of sales and marketing at Alliance Group, emphasized that these awards are a testament to the hard work and dedication of the farmers who consistently produce the best grass-fed red meat in the world. The beef is carefully aged in a vacuum bag for up to 55 days, resulting in a product that stood out among the competition.

The ribeye steak, specifically, has caught the attention of many with its exceptional qualities. Priced at around $25 for 500g, it offers unprecedented levels of tenderness, along with a robust, zesty, buttery, and creamy flavor profile that provides a deeply satisfying savoury experience. These awards serve as a reminder of the high quality of the Pure South Handpicked 55 Day Aged Beef and the skill and care that goes into producing it.

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