April 20, 2024 4:59 am
Iowa-LSU game attracts record-breaking betting interest in women’s sports

As the popularity of women’s sports continues to grow, sportsbooks are experiencing a surge in betting activity. This is partly due to the increasing valuations of women’s sports franchises and the emergence of extraordinary talents like Caitlin Clark. The women’s Sweet 16 on ESPN hit a record high viewership, marking a 96% increase from the previous year. Despite this growing interest in women’s sports, only 26% of bettors are women, according to the American Gaming Association.

Sportsbooks are recognizing the enormous opportunity presented by tapping into the female fanbase and have been offering more betting options for women’s sports. A recent LSU-Iowa game featuring star players Caitlin Clark and Angel Reese emerged as the top betting event on Monday, surpassing popular professional sports leagues like the NBA, MLB, and NHL. Another highly anticipated game was between UConn and USC, with star player Paige Bueckers putting up an impressive performance. Both FanDuel and DraftKings reported significant interest in these games, with DraftKings mentioning that they even rivaled NFL games from the previous season.

Heading into the Final Four, FanDuel is already seeing a high level of engagement from bettors. Iowa is favored by 2.5 points over UConn while South Carolina has an 11.5 point advantage over NC State. As excitement around women’s sports betting continues to grow, it is clear that this new frontier presents both opportunities and challenges for sportsbooks and fans alike.

In conclusion, despite being a minority group among bettors, there is no denying that women are becoming increasingly interested in sports betting. With more exceptional talent emerging in women’s sports and increasing attention being paid to it through media coverage and events such as The Women’s Sweet 16 on ESPN hitting a record high viewership, it is clear that this trend will continue well into the future.

As such, it is essential for sportsbooks to recognize this opportunity and offer more extensive coverage for their female customers while also providing them with a safe platform for their activities within legal limits.

Overall, as we move forward towards greater gender equality in all aspects of life including sports

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