March 21, 2023 11:43 pm

Craig Scott, chief executive officer and president of FUUZ, discusses exactly where some SMBs go incorrect in beginning their technologies journey with standalone applications.

SMBs are suffering from “information overload,” generated by a flood of information from social media, marketing and advertising and other sources. And when it comes to acquiring the technologies necessary to make sense of it, “there’s an overwhelming quantity of buzzwords to navigate by way of,” Scott says. Numerous vendors “are attempting to sell you application rather than partnering with you for your continued achievement.”

Software program “point solutions” — applications developed to address a single job — are “one-trick ponies,” Scott says. Businesses lured by the guarantee of “intuitive” and “easy-to-use” tools come across themselves stuck with outdated technologies as they attempt to develop. Furthermore, point options generally outcome in siloed information that can not be shared across the organization. In the finish, “SMBs are compiling information additional than they’re in a position to act upon it. That is difficult and frustrating.”

The most significant misstep that an SMB can take in acquiring application is to do so “without a clear vision of your future state,” Scott says. Focused on challenges of the moment, and restricted in their sources for investing in technologies, smaller sized organizations generally neglect to take the longer view of what they definitely need to have. “That leads them down a disastrous path appropriate from the starting.”

An additional popular error is to consider of an enterprise resource arranging method as a full remedy. In reality, Scott says, a lot of ERPs are just a conglomeration of point options that are cobbled collectively, leaving purchasers with the identical inability to unify information across the organization.

Scott recommends that SMBs adopt 3 guiding principles in acquiring technologies: Don’t invest with out possessing a technique in hand. Concentrate on a platform method to the technologies stack. And do not fail to take into account application-as-a-service (SaaS) applications, which he says are superior in terms of safety, usability and expense.