Viaplay promotes Cecilia Gave to EVP and head of sports, plus much more
Viaplay Group has named Cecilia Gave as executive vice president and head of sports, elevating her from her prior position as vice president of sport production at the Nordic media corporation.
In her new function, Gave will oversee strategic improvement and coordinate the management of Viaplay’s sports operations across all relevant markets. She initially joined the corporation in 2016, holding a variety of leadership roles, which includes vice president and head of sports Norway and senior vice president and group head of Viafree, as effectively as head of operations for MTG Sport Sweden.
Gave replaces Peter Nørrelund, who stepped down final month.
“I am each humbled and honoured to take on the duty of top Viaplay Group’s sports operations into the subsequent phases of our journey,” Gave mentioned.
“Over the years, our corporation has grow to be synonymous with premium sports entertainment and I am excited to perform even closer with our talented teams to continue strengthening our position and to elevate the viewing encounter for sports enthusiasts and beyond even additional.”
Anders Jensen, Viaplay Group president and chief executive added: “I am pretty pleased to announce the appointment of Cecilia as our new head of sports. Cecilia brings a excellent mix of relevant encounter and fresh new perspectives, important to a quick evolving media business.
“Viaplay has a special market place position with a portfolio of leading-class sports rights, combined with fantastic reside coverage and studios, now it is time to additional leverage on these rights, drive development and maximise their complete prospective in our markets. Cecilia’s in depth encounter and leadership qualities make her the perfect option to lead our sports division into the thrilling future.”
Elsewhere, technologies giant Meta has carried out its most recent round of layoffs, which has observed a number of leading sports executives leave the corporation. As reported by Sportico, head of international sports media partnerships Rob Shaw, director of sports partnerships Kevin Cote, and Dev Sethi, who handled sports creator and college athlete partnerships, are all exiting.
Nike has reshuffled a number of of its executives, naming Heidi O’Neill as president of customer, item and brand, Craig Williams as president of geographies and marketplace, Sarah Mensah as president of Jordan Brand, Scott Uzzell as vice president, common manager of North America, and Andy Campio as managing director of strategic company ventures.
In addition, Matthew Buddy, Nike’s executive vice president and chief economic officer, will also expand his responsibilities to include things like procurement, international areas and solutions, and demand and provide management. Michael Spillane, president of customer creation, will retire later in 2023 following 16 years with the corporation.
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