February 24, 2024 1:16 pm
Samsung’s Calculation of the “Invisible Load”

A recent study by Samsung Electronics in Europe has shed light on the fact that most people spend 86% of their time thinking about household tasks rather than actually doing them. This “invisible load” refers to the mental and physical tension before beginning tasks, which has significant consequences for the time spent at home.

Samsung collaborated with Mo Gawdat, former Chief Business Officer of Google, to develop an index that aims to rebalance the relationship between thinking and doing for household tasks. The survey involved over 6,000 participants in Europe and found that on average, each person takes on at least seven household tasks per week, dedicating over 30 hours to them. This is comparable to a full-time job.

The survey also revealed that over half of respondents reported being stressed much of the time and many found it difficult to maintain concentration on daily activities. The rising cost of living crisis exacerbated the situation, with rising energy costs making household chores more stressful and difficult to manage. Despite the availability of advanced home technologies, Europeans tend to spend more time on mental preparation than actually carrying out household tasks.

Mo Gawdat commented on the Invisible Burden Index, emphasizing the importance of managing household tasks to improve overall well-being. Nathan Sheffield, Head of IOT and SmartThings at Samsung Europe, highlighted the role of SmartThings in simplifying and automating domestic activities to optimize time spent at home.

Samsung and Mo Gawdat aim to encourage dialogue on household workload across Europe and stimulate awareness of the benefits of technology in managing the invisible load. By leveraging technology, it is possible to optimize time spent at home and improve overall well-being.

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