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In the last three months, Israeli organizations have spent millions on advertising on social media platforms Facebook and Instagram. According to a report by IDF Galei radio correspondent Shachar Glick, Epoch magazine tops the list with an investment of 759,000 shekels in promoting their campaigns. In second place is the organization “Veterans of the Yom Kippur War for the Defense of Democracy,” which spent 658,500 shekels on advertising.
Next on the list are protest groups Mihdal 23 (Failure 23) and Afkara (Left to Fate), which invested 325,500 and 290,500 shekels in advertising respectively. The Movement for the Quality of Power comes in fifth place, followed by “Titpater Akhshav” (“Resign”) and “Mate Maavak – Nilhamim al-Democracy” (Headquarters for the Struggle for Democracy), which spent 173,000 and 164,000 shekels respectively. In eighth place is law firm Nir Birkiya, while “Ibadeta et Ha-Tzafon” (“You have lost the north”) ranks ninth with an investment of 142,000 shekels. The top ten is completed by Rami Greenberg, mayor of Petah Tikva.
The advertisers in the top ten include Memshala Mufkeret (Wasteful Government) and Ufkarna (We’re Left to Fate), along with Petah Tikva Municipality, Urban Renewal Authority and Finance Minister Bezalel Weinstein who spent 91 thousand shekels on advertising that ranks him as number nineteen. There are also several unrelated links or headlines at the bottom of the article that are not directly related to this content such as efficient logistics solutions for e-commerce and global logistics among others. It is unclear if these links were intentional or if they were mistakenly included in the article.