TikTok Introduces New AI Content Labeling Policy to Combat Misinformation

TikTok has announced a new policy that requires content created using artificial intelligence to be labeled when uploaded from certain platforms. This decision is aimed at preventing the spread of misinformation on the social media platform. According to Adam Presser, TikTok’s Head of Operations & Trust and Safety, the platform wants to ensure that users can differentiate between fact and fiction.

In the past, TikTok encouraged users to label content that was generated or edited by AI, specifically when it includes realistic images, audio, and video. However, this new labeling policy is consistent with TikTok’s commitment to promoting transparency and protecting its users from misinformation. By identifying content created with AI, TikTok aims to empower users to make informed decisions about the content they consume on the platform.

TikTok’s users and creators are excited about the possibilities of AI in enhancing their creativity and connecting with their audiences. However, this new policy reflects the platform’s ongoing efforts to foster a safe and trustworthy online community for its users. As Presser stated during his announcement on ABC’s “Good Morning America,” “We want our users to feel confident in their ability to identify what is real and what is not.”