Distribution is not just a relic of the past, but a vital force in the tech industry today. Its importance for vendors and partners cannot be overstated. This was the focus of the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California.
At the Summit, Channelnomics unveiled new research that shed light on the critical role of distribution. The study was a collaboration with GTDC and aimed to dispel misconceptions about distribution being outdated. The findings were eye-opening, revealing that vendors and partners expressed high levels of satisfaction with their distribution partnerships. This satisfaction stems from the substantial benefits they receive from distributors, including help in achieving strategic goals.
The survey’s results align with the proactive steps distributors are taking to stay ahead of the curve. They are investing in new skills and resources to meet the evolving needs of the channel community. Distributors understand that staying ahead of the game is crucial to meeting changing demands and expectations.
The significance of these findings was further discussed in the podcast “In the Margins.” Hosts Larry Walsh and Amy Henderson delved into key takeaways from this year’s Summit, which brought together top distributors and vendor executives. The meeting marked a pivotal moment for distribution as a critical component for business success. Vendors and partners now recognize distributors as vital partners in navigating market complexities, underscoring the sector’s ongoing evolution and adaptability.
In conclusion, it is clear that distribution is not an outdated part of legacy channels but an essential element for business success today. The growing significance of distribution for vendors and partners highlights its evolving role in technology sales. As such, it is important to recognize its value as a vital partner in navigating market complexities and achieving strategic goals.