May 24, 2024 12:44 am
Tesla offers one-month trial of driver-assist technology to customers, reports Reuters

Tesla is currently offering a one-month trial of its Full Self-Driving (FSD) technology to both new and existing customers in the United States, as announced by CEO Elon Musk and the company’s website. As part of this initiative, Tesla staff will be required to provide demonstrations of FSD to new buyers and owners of serviced vehicles, according to two emails from a Tesla source. This move comes as the company faces pressure on sales and margins due to price competition and weakening demand.

FSD is an optional add-on priced at $12,000 that allows vehicles to navigate city streets. While Tesla refers to its driver-assisting systems as Autopilot and Full Self-Driving, the company emphasizes that these features do not make its vehicles autonomous and require active driver supervision. Despite Elon Musk’s historical promises of achieving full autonomy with FSD, regulatory scrutiny over safety concerns has led to increased pressure for the software to meet stringent safety standards.

In addition to this challenge, Tesla is also facing increased regulatory scrutiny in both the United States and certain European countries regarding its self-driving systems and other areas. In December 2021, Tesla recalled nearly all 2 million vehicles on U.S. roads to implement new safety measures following several accidents involving its FSD system.

The one-month trial for FSD will be offered on new sales of Tesla models X, S, and Y this week in the United States, according to the company’s website. Meanwhile, Tesla’s margins have suffered from a price war with competitors that began over a year ago, leading the company to forecast slower sales growth this year as it focuses on producing its next-generation EV called “Redwood.”

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