February 22, 2024 11:21 pm
TechTarget collaborates with G2 to offer B2B technology buyers with decision-making support content.

TechTarget, Inc., a leading provider of B2B technology purchase intent data and marketing services, has announced a strategic partnership with B2B software review website G2. The partnership aims to deliver contextually relevant content experiences to audiences by combining TechTarget’s independent editorial content with G2’s user-generated insights.

As part of the new collaboration, the companies will launch G2 TechBlend, a cutting-edge content solution that seamlessly integrates TechTarget’s contextually relevant editorial content with the insights, news, and trend analysis from G2. Additionally, TechTarget will introduce new site features to its website, such as more than 2.4M peer reviews from the G2 marketplace.

Rebecca Kitchens, President of TechTarget, stated: “Today’s B2B tech buyers are more advanced in their buying journey than ever before. They rely on trusted online sources to inform their decisions about which solutions will help their organizations overcome challenges. TechTarget and G2 are both leaders in our respective fields and offer robust content experiences that attract different but complementary traffic sources. When combined, we can add immense value to self-service buyers at every stage of their research process.”

The partnership closely follows TechTarget’s acquisition of Informa Tech’s digital businesses earlier this year. The acquisition allowed them to create a global platform in B2B data and market access. By leveraging each other’s strengths and expertise, the companies can better serve the needs of B2B tech buyers and provide them with valuable insights throughout their buying journey.

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