April 14, 2024 2:22 pm
Pet Business Owner Happy After Downsizing

“My Economy” is a series that tells the stories of people facing new economic challenges and triumphs. Through these tales, we gain insights into the experiences of individuals from various backgrounds as they strive to make a living in today’s uncertain economy.

One such story is that of Judy Nunez, who turned her passion for animals into a successful business. In 2012, she opened Tails on Trails, a pet business in Jersey City, New Jersey. Nunez’s journey to entrepreneurship was inspired by her need for work that accommodated her physical limitations following injuries that prevented her from sitting for extended periods. After discovering dog walking through a Google search, she found the perfect way to combine her love for animals with her need for physical activity.

Despite its success over the past decade, Tails on Trails faced significant changes during the pandemic. Prior to COVID-19, Nunez employed 26 people, but this number has since decreased to between four and six employees depending on the season. Despite this downsizing, Nunez remains optimistic about the future of her business and believes that having a smaller team allows for easier management and growth opportunities.

If you have your own economic story to share, you can do so through a form provided by the series. Your story may be featured in a future edition of “My Economy,” providing valuable insights into the diverse experiences of individuals navigating today’s economic realities.

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