The Super Bowl LVIII was a record-breaking event in many ways. From the NFL’s perspective, one of the most significant achievements was that it became the most-watched telecast in television history. With an average of 123.4 million viewers across all platforms, including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+, it surpassed last year’s record by seven percent.
The game between the 49ers and Chiefs, which the Chiefs won in overtime, was watched by more than 200 million people at some point during the broadcast. However, with a total population of 340 million Americans, it begs the question of what the other 140 million people were doing during the game. This raises an interesting debate about how much impact television has on our lives and whether we should be more mindful of our media consumption habits.
Despite this question mark surrounding some viewers’ behavior during the game, there is no denying that Super Bowl LVIII set new standards for television broadcasts. The immense popularity and cultural significance of this event are solidified by these milestones and reaffirm its place as one of the most-watched events in America. Whether you love or loathe football or simply tune into the game for its commercials or halftime show, there is no denying its impact on our culture and society as a whole.