The Super Bowl LVIII, which was aired on CBS Sunday, set a new record for the most watched program in television history. CBS Sports announced this based on initial data from Nielsen Media Research and Adobe Analytics. Final Nielsen numbers are expected to be released on Tuesday. The Kansas City Chiefs won the game against the San Francisco 49ers with a score of 25-22 in overtime, which was only the second Super Bowl ever to go into overtime.
CBS Sports’ coverage attracted an average audience of 123.4 million viewers across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties, including NFL+. This viewership surpassed last year’s title game record of 115.1 million viewers. In addition to being the most-watched Super Bowl in history, it was also streamed more than any other Super Bowl before it.
President and CEO Bob Bakish sent an email to Paramount employees congratulating them on their historic win and calling the game “one for the record books.” The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris, and more. Pop superstar Taylor Swift also made an appearance during the game as she is dating Chiefs tight end Travis Kelce and has been seen at numerous games this season. Her attendance helped boost viewership and ticket sales according to CBS News Philadelphia report.