May 22, 2024 4:49 pm
Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

College and high school athletes have the opportunity to monetize their name, image, and likeness (NIL) through partnerships with leading brands. Nike and Gatorade have already partnered with top student-athletes such as LeBron James’ son, Bronny James, who has an estimated NIL value of $4.9 million.

University of Iowa basketball star Caitlin Clark has been making headlines during March Madness by breaking records and securing lucrative deals with major brands like Nike, Gatorade, and State Farm. Ayden Syal, CEO of NIL marketing platform MOGL, notes a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

Since its introduction in 2021, the NIL industry has become a billion-dollar market. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, which considers factors such as roster value performance, influence, exposure, and deal data. This calculation results in their total NIL Valuation, which can lead to substantial earnings for student-athletes.

Some top NIL earners have achieved success through a combination of talent, skills, and social media presence. However, others may have benefited from their well-known last names in securing deals. As of March 26th 2024, the top ten students earning the most from NIL have valuations starting at $1.5 million.

Leave a Reply