Sports Illustrated Tickets, a secondary ticketing marketplace, has joined the NFL Ticketing Network alongside Ticketmaster and SeatGeek. This partnership, set to begin with the 2024 season, will allow Sports Illustrated Tickets to integrate into the NFL’s primary ticketing inventory and become an officially recognized licensed channel partner. This move positions Sports Illustrated Tickets as a major player in the NFL’s official ticketing ecosystem.
According to sources, Sports Illustrated Tickets will pay an annual seven-figure fee for this privilege. The deal marks the replacement of StubHub in the NFL Ticketing Network, with StubHub having stepped back from league-wide deals such as MLB, Paciolan, and now the NFL since being purchased by original founder Eric Baker in a transaction that closed in September 2021.
With this new partnership, Sports Illustrated Tickets is expected to significantly increase its exposure within the competitive ticket resale landscape. The company aims to gain market share against competitors such as StubHub, Vivid Seats, SeatGeek, and Ticketmaster. One of its key selling points is its commitment to transparency by offering no-fees in its transactions with customers.
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