Sony is redefining its BRAVIA brand with new television models and home audio products. The latest BRAVIA 9 series features Mini LED technology, offering exceptional image quality with great luminosity, deep blacks, superior contrast, and natural colors. Sony has also introduced its new home audio line, the BRAVIA Theatre, to bring cinema sound experience into homes.
Sony aims to create a seamless integration of televisions, sound bars, and home audio technologies to enhance the viewing experience. The company’s focus on creating a complete home theater experience is evident in the new BRAVIA televisions equipped with XR processor that optimizes images with high precision scene recognition. The BRAVIA 9 models feature QLED Mini LED panels and 4K Ultra HD resolution for exceptional brightness and precise backlight control.
The BRAVIA 9 series also includes technologies such as Backlight Master Drive for authentic contrast, X-Anti Reflection for reduced reflections, and X-Wide Angle for natural viewing angles. These features are complemented by Acoustic Multi-Audio+ for surround sound experience and top-beam tweeter speakers that make these televisions the first in the world to feature them.
In addition to the BRAVIA 9 series, Sony has introduced the BRAVIA 7 and 8 televisions with OLED and QLED Mini LED panels respectively. All new models include Studio Calibrated mode for optimized streaming content playback and support for Dolby Vision and Dolby Atmos certifications.
To enhance the cinematic experience at home, Sony has launched the BRAVIA Theatre line of home audio products that includes a ‘neckband’ style speaker, sound bars, and a Quad speaker system. The sound bars feature 360 Spatial Sound Mapping technology to create surround sound while Acoustic Center Sync ensures synchronized audio and video playback. Control of these features can be managed through the BRAVIA Connect app.
Sony’s new products are now available for preorder at varying price points with the most advanced BRAVIA 9 model starting at €4,599 euros.
Overall, Sony is redefining its brand identity by offering a complete home theater experience that integrates television screens with sound systems seamlessly
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