ITV has announced that Simon Farnsworth, the Chief Technologies Officer (CTO) of News UK, will be joining the firm as its new CTO. In his new function, Farnsworth will be accountable for top ITV’s group technologies tactic and overseeing infrastructure, tech architecture, and innovation as aspect of the company’s digital transformation. He will also sit on the management board and report to Chief Monetary Officer Chris Kennedy. Farnsworth has a thriving track record in establishing technologies methods and delivering tech innovation, getting previously held positions at Warner Bros Discovery and News UK. His appointment is noticed as critical to ITV’s ongoing tactic and small business objectives, specifically in light of the achievement of ITVX and Planet V, the company’s programmatic video marketing platform. ITV CEO Carolyn McCall expressed excitement about Farnsworth’s appointment and the possible for additional improvement in this location.