Samsung TV Plus: The Future of Streaming: Expanding Sports Offerings and Integrating Ads Across Platforms

Samsung TV Plus, the popular streaming platform operated by the leading smart-TV manufacturer, is expanding its sports offerings with a range of new channels as part of a broader programming push. The platform will now feature live streams of the games of American Hockey League team the Ontario Reign, an affiliate of the NHL’s LA Kings. Other new sports offerings include a Major League Baseball channel featuring game replays, recaps, and exclusives; as well as new channels dedicated to the PGA Tour, MMA’s ONE Championship, and Formula 1.

During a packed NewFronts presentation to advertisers in New York, Samsung announced that Samsung TV Plus is “America’s go-to destination for television.” Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads, emphasized how the platform is at the forefront of streaming technology and making it accessible to all consumers.

Beyond sports, Samsung TV Plus also announced new news, family, and music programming. The platform unveiled an exclusive partnership with Warner Music that will be added to the nearly 500 existing national and local channels already available on Samsung TV Plus. This range of channels is at the high end of what any provider offers.

In addition to TV programming, Samsung also announced that ads would start being integrated into Samsung News, a mobile offering that comes pre-loaded on Galaxy devices. The company is also focusing on gaming, aiming to engage consumers without a traditional video game system. Samsung will roll out two games later this year: Rivals Arena, described as a “cinematic card game” with integrated advertiser QR codes; and The Six, a trivia game built into a Samsung connected device.