April 23, 2024 1:40 pm
In the age of generative AI, Samsung remains committed to Bixby

Samsung’s dedication to improving its digital assistant Bixby is evident in its plans to incorporate new functions powered by generative AI. These features, showcased during the unveiling of the Galaxy S24, include the Rodea search tool, Photo Assistant, real-time Translation, and Notes Assistant. While these functions have not yet been integrated into Bixby, Samsung has expressed its intention to further develop its assistant according to Won-joon Choi, executive vice president of the device business.

Choi revealed in an interview with CNBC that Samsung is rethinking the role of Bixby due to advancements in generative AI and large language models. The company envisions equipping Bixby with generative AI to enhance its intelligence and create a more natural conversational interface that seamlessly integrates with Samsung products in their ecosystem. By doing so, Samsung aims to provide a smarter and more intuitive user experience across its product lineup while optimizing functionality within its ecosystem.

Leave a Reply