February 24, 2024 12:37 pm
Sally Beauty Introduces ‘Rooted In Science’ Series in Celebration of Black History Month

Sally Beauty, a renowned destination for high-quality hair color and care, has joined forces with The Black Hair Experience, an organization devoted to honoring Black hair and culture, to launch the first “Rooted in Success” event series. The collaboration also includes a partnership with The Black Hair Experience, which is committed to celebrating Black hair and culture.

The Rooted in Success initiative will kick off with two pop-up events on Saturday, February 24 in Atlanta and Saturday, March 16 in Washington DC. These events will bring together students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands, and consumers to engage in discussions about textured hair care and culture.

The timing of Rooted in Success is particularly significant as it coincides with both Black History Month and Women’s History Month. This alignment showcases Sally Beauty’s commitment to fostering connections within the textured hair community while highlighting the contributions of influential industry leaders.

Sally Beauty currently carries an extensive selection of over 100 textured hair brands – over 50 of which are Black-owned or founded, including national brands like SheaMoisture, Kaleidoscope, Mielle Organics, TPH by Taraji among others. It also houses six emerging brands from Sally Beauty’s small business focused Cultivate Accelerator Program.

As part of this springtime initiative, active HBCU-enrolled students in the US will receive a 10% discount on in-store and online purchases at Sally Beauty. This offer underscores Sally Beauty’s dedication to providing accessible beauty products while empowering the next generation of entrepreneurs.

“We believe that beauty is a powerful form of self-expression,” said John Goss, president of Sally Beauty. “It is our mission to go beyond offering quality products by providing opportunities for industry leaders to connect with consumers and young entrepreneurs. At Rooted in Success, we are excited to showcase founder-led stories from both established and emerging Black beauty leaders.”

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